Corporate Training – Beginner’s Guide to Email Marketing using MailChimp

We wish email isn’t important to marketing and hope social media and SEO are the only platforms to grow your business online.

However, this is not the case. Email marketing continues to be the key to a successful online marketing strategy and is one of the most dynamic and personalised marketing campaign that you can do for your business. In our training session, we will share the basics of creating email marketing campaigns using Mailchimp and best practices to consider when developing your email marketing plan.

Training Date:
Will be confirmed after full payment is made. For only weekdays. Not available on Public Holidays.

Training Time: 9am-1pm (up to 4 hours) or 1pm – 5pm (up to 4 hours)

Training Location:
Customer’s office or other preferred location with internet connection.

Onsite Training Cost: $400 (up to 5 participants)




Is email marketing dead?

With all the talk of seo, google ads and social media, it sometimes seems like email marketing is long past its prime. But if you think email marketing is dead, you’re missing out on another good marketing option. Email marketing is still going strong today, and is possibly the best strategy for your business.

Email marketing is one of the most dynamic and personalised marketing campaign that you can do for your business. Among the many email marketing providers is MailChimp. Mailchimp makes it easy to design beautiful, personalised email campaigns and automations so you can build and strengthen your relationships with potential and existing customers. It is not just sending emails to the list of prospects but also offers better conversion rates, as the process is seamless from the prospect of customers in a matter of clicks.

Building a successful email marketing campaign is more important than ever for entrepreneurs. But there’s a problem—most people don’t know how to do it right. But how exactly do you get started? What are the steps you need to take to get up and running with email and ensure your campaigns are a success? During our training, we’ll walk you through the process of getting started with email marketing to help ensure your first campaign is a success. You will learn exactly how to start an email marketing campaign from scratch.

Topics include:

  • Introduction to Email Marketing
  • Getting Started with MailChimp: Creating an Account and Navigating the Dashboard
  • Understanding Email Lists: Building and Managing Your Subscriber Lists
  • Creating Your First Email Campaign: Step-by-Step Guide
  • Crafting Compelling Email Content: Writing Engaging Subject Lines and Body Text
  • Adding Images, Videos, and Links to Your Emails: Enhancing Visual Appeal
  • Scheduling and Sending Your Email Campaigns: Best Practices and Timing
  • Tracking Email Campaign Performance: Understanding MailChimp Analytics
  • Managing Contacts and Subscribers
  • Compliance and Best Practices: Understanding Email Laws and Regulations
  • Optimising for Mobile: Ensuring Your Emails are Mobile-Friendly
  • Troubleshooting Common Issues: Deliverability, Bounce Rates, and Spam Filters
  • Growing Your Email List: Strategies for Increasing Subscribers


Course Cancellation/Reschedule Policy
We reserve the right to cancel or re-schedule the training due to unforeseen circumstances. If the training is cancelled, we will refund 100% to client.

Contact us now at (65) 89493392 or submit online form here for enquiry on this Corporate & Group Onsite Training.

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